Ahmed Genaidy

Ahmed Genaidy

Staff Product Designer

Berlin, Germany

Staff Product Designer with 10+ years of experience shipping impactful products at Meta, eBay, and Miro. Specialise in AI-native product experiences, scalable design systems, and growth experimentation. Rare hybrid of deep UX craft and hands-on prototyping ability, building tools and plugins used by 33k+ designers worldwide. Proven track record of leading 0 to 1 initiatives, mentoring teams, and driving measurable business outcomes through evidence-based design.

Work Experience

Miro

Staff Product Designer

01.2025 - CurrentBerlin, Germany
  • Shipped Flow as a 0→1 product, earning 75% CSAT and supporting monetization
  • Led product vision for AI-powered flow creation and content transformation using AI agents, driving faster creation and higher-quality outputs
  • Shipped key collaboration features including Synced Copies and Dashboard Widgets, improving everyday board workflows
  • Built the Vibe Coding prototyping culture at Miro; ran office hours and hands-on sessions that upskilled ~10 designers in Cursor and helped drive day-to-day adoption
  • Introduced Model Context Protocol (MCP) to connect Claude with Miro for read/write workflows, accelerating prototype-to-product iteration
  • Created a design system knowledge base that improved reuse, consistency, and design-to-engineering handoff for code-based UI

Meta

Senior Product Designer

09.2022 - 12.2024Berlin, Germany (Remote)
  • Led design for Meta Verified for Business, shaping end-to-end experiences across onboarding, value communication, and core flows
  • Designed a unified contextual support experience for Meta businesses, improving support clarity and accessibility across surfaces
  • Maintained and evolved the cross-Meta design system, strengthening consistency and accelerating feature delivery for partner teams
  • Mentored junior designers through promotion by raising craft quality via critiques, coaching, and structured growth plans
  • Led onboarding for new designers by building playbooks and rituals that reduced ramp-up time and improved cross-team alignment
  • Drove data-informed product decisions across enterprise initiatives by pairing qualitative insights with funnel and behavioral signals
  • Built an internal plugin to streamline design workflows and reduce repetitive work across the team

eBay Classifieds Group

Senior Product Designer

08.2019 - 08.2022Berlin, Germany
  • Owned global buyer–seller communication experiences in Motors, improving clarity and trust across markets
  • Led experimentation (macro and micro) across key journeys, using A/B testing to validate hypotheses and iterate quickly
  • Delivered a +16% lead rate increase (highest uplift on the platform) by redesigning conversion-critical flows and tightening feedback loops with analytics
  • Identified cross-market opportunities and translated insights into improvements adopted by multiple feature teams

foodspring GmbH

Senior UX/UI Designer

04.2018 - 07.2019Berlin, Germany
  • Led a mobile-first redesign of the foodspring e-commerce experience, modernizing key purchase flows end-to-end
  • Improved product discovery and purchase journeys through clearer information architecture and interaction patterns
  • Ran A/B tests and usability studies to validate changes and prioritize iterations based on evidence
  • Used analytics to diagnose drop-offs and friction points, then shipped targeted UX fixes
  • Improved conversion performance through continuous optimization and experimentation (qualitative and quantitative)

fleetster GmbH

UX/UI Designer

08.2017 - 02.2018Munich, Germany
  • Built a shared design system language that improved consistency and accelerated collaboration with engineering
  • Designed and shipped a white-label platform for corporate car sharing, enabling customization across client deployments
  • Improved designer–developer workflow via clearer specs, reusable components, and tighter iteration cycles
  • Created Sketch plugins that reduced manual work and increased team throughput

TheD. GmbH

UX/UI Designer

08.2016 - 06.2017Cairo, Egypt
  • Designed interfaces for early-stage digital products, translating ambiguous requirements into shippable UI/UX
  • Partnered with engineering to deliver features end-to-end, balancing speed with quality
  • Owned design from pre-startup through funding milestones, shaping product narrative and core experience direction

Entrepreware

UX/UI Designer

08.2014 - 08.2016Cairo, Egypt
  • Built a white-label system powering nurseries’ apps, enabling repeatable delivery across multiple clients
  • Supported end-to-end product work from discovery to UI delivery, improving usability and visual consistency
  • Strengthened foundational product design practice through rapid iteration, stakeholder feedback, and hands-on delivery

Skills & Expertise

Design & Tools

FigmaSketchAdobe Creative SuiteFramerDesign SystemsInteraction Design

Prototyping & Code

ReactTypeScriptHTML/CSSJavaScriptSwiftRapid Prototyping

Research & Data

A/B TestingGoogle AnalyticsUser ResearchUsability TestingData Analysis

Leadership

Design CritiquesMentorshipWorkshop FacilitationCross-functional Collaboration

Education

Faculty of Engineering

Ain Shams University

Bachelor in Computer Engineering

  • Google Student Ambassador - Egypt (2014)
  • Google Student Ambassador Mentor - MENA (2015)

Kelly School of Business

Global Business Institute

Business, Entrepreneurship, Leadership skills

Languages

EnglishFluent
GermanB1
ArabicNative

Let's Work Together

I'm currently at Miro and open to interesting opportunities. Feel free to reach out if you'd like to discuss design, collaboration, or just chat.